Praveen Ganapathy, Director Business Development, Texas Instruments India shares his views on the growth potential of automotive telematics in India and the technologies offered by Texas Instruments.
Q. What are the new development in automotive technologies at TI?
TI is an innovator in the semiconductor industry offering analog and embedded processing products. Our compelling portfolio of solutions enhances automotive safety while making the driving experience more informative and fun. TI’s innovation is enabling automakers to improve system efficiencies and reduce the environmental impact of automobiles. The products for automotive application include amplifiers, comparators, data converters, microcontrollers, sensors interface, embedded processors, power management, motor control solutions.
TI offers cost-effective, low-power solutions for short range, long range, mesh and IP networks, personal area networks, locationing, as well as mobile handset connectivity and ISM band. TI’s wireless connectivity technologies include Wi-Fi®, Bluetooth® technology, Bluetooth Low Energy technology, ANT™ and Zigbee®. Paired with an extensive selection of support collateral such as development tools, technical documentation, reference designs, application expertise, and third party programs, TI’s solutions simplify design and speed time to market.
More recently, we have launched several high performance, low power and integrated solutions that customers require. TI’s ‘Jacinto 6’ which was launched, is an automotive OMAP™ processor built to bring unprecedented in-vehicle entertainment and telematics functionality to automobiles. Codenamed ‘Jacinto 6,’ the new DRA74x processor builds upon TI’s proven OMAP 5 architecture to enable optimized automotive solutions, adding audio, analytics and radio accelerators, along with automobile interfaces and peripherals.
Also, our The HerculesTM S570 safety microcontrollers, along with TI’s first functional safety PMIC and the industry’s first functional safety motor driver, form a “safety motor control chipset.” It maximises failure detection and mitigation while minimizing software overhead. The new motor control safety chipset adheres to the SafeTI-26262 and SafeTI-61508 design packages, helping customers more easily achieve ISO 26262 and IEC 61508 certification and accelerate time to market with safety-critical automotive and transportation motor control applications.
This year at CES, visitors saw TI’s exciting product applications in front & rear-seat infotainment, heads-up displays (HUD), object detection, eCall and driver assist applications.
Q. Could you share something about Stereo Vision?
Stereo Vision is the extraction of 3D or depth information from two or more digital images of the same area of interest captured from different positions/perspectives. The 3D/depth information is extracted by examination of the relative positions of objects from the multiple images of the same area/region. Their application is seen in vision based systems such as driver assistance, automated measurements, amongst others.
Q. Who are your present and potential customers in telematics in India?
The automotive industry in India is a significant emerging market that requires the deployment of innovative technologies. With a multitude of technology, software and equipment manufacturers customising their solutions for the Indian sector, TI solutions will be relevant for the entire ecosystem.
Q. What is your view about the growth potential of automotive telematics in India?
As per the Frost & Sullivan report, the automotive segment is expected to account for the highest growth in semiconductor demand at 31% from 2010 to 2012, influenced by regulatory norms and sharpening competition. It has found that India’s economic growth, higher disposable incomes and greater consumer awareness have spurred the demand for infotainment, parking sensors, automation and telematics in passenger vehicles (PVs). The Indian market is catching up to the advantages and experiencing the benefits of connectivity and seamless interactivity between remote communication devices, like cell phones, GPS, wireless devices to obtain intelligence about vehicles or road network.
Q. What according to you can be catalyst to the growth of automotive telematics?
The National Electronics Policy is encouraging the growth many sectors in India, along the similar lines government legislation is an important aspect to encourage and nurture growth of industries.
A major catalyst specifically for automotive telematics is the security element that this technology offers. Telematics along with GPS technology will help track vehicles. This can be a key aspect for insurance companies and consumers alike.
An emerging technology that is being adopted by luxury vehicles which may also come into the budget market is the car black box. Similar to the technology in aircraft, the car black box will record, register and store information of any mishaps.
Q. What are the offerings which TI has for M2M segment?
Machine-to-Machine technology establishes a communication and exchange of data between different types of mechanical devices. TI Wireless portfolio helps establish a reliable and efficient central system that is able to connect with other systems. As mentioned earlier, TI offers cost-effective, low-power solutions for short range, long range, mesh and IP networks, personal area networks, locationing, as well as mobile handset connectivity and ISM band. TI’s wireless connectivity technologies include Wi-Fi®, Bluetooth® technology, Bluetooth Low Energy technology, ANT™ and Zigbee®. Paired with an extensive selection of support collateral such as development tools, technical documentation, reference designs, application expertise, and third party programs, TI’s solutions simplify design and speed time to market.
Q. There is a general upbeat mood about M2M technology application in utility services, power, health and other sectors in India. Can you please share your thoughts on this?
M2M technology has good application in power, health and utility services since it offers advantages like automating processes which keeps a track of correctness. Also another advantage for these applications is that it can be used to track, with technology like RFID, one had greater accuracy and visibility. Also, M2M technology can enable energy efficiency as they manage power consumption.
Q. Would you like to share your thoughts on the M2M ecosystem in India?
Like all successful industries there is a definite need for the M2M ecosystem in India. There exists the market need for M2M technologies and there are also several interesting applications that are being envisioned in India. China and Taiwan already have a strong ecosystem, which we can follow.
Praveen Ganapathy: He is Director Business Development in Texas Instruments (India) and the Chairman of the REACH Monitoring Committee, TIFAC-CORE Digital Image Processing/Medical (a government of India initiative to build deep expertise in niche technology areas which are industry relevant). He has a Master’s Degree in Computer Science & Engineering from BITS Pilani.