USA: BMW has launched the Ultimate Drive app for Facebook, that enables BMW drivers and other driving enthusiasts find and share their exceptional driving routes. Users of the app can add their own route descriptions, photos or ratings, and see all of the contributions from others on the map or with Google Street View. With BMW Financial Services, users with a Facebook account (now over a billion people) can access this free app right away.
The Ultimate Drive for Facebook features millions of miles of user-suggested driving routes, detailed descriptions, photos and user ratings. The Facebook app includes the ability to view stretches using Google Street View and to integrate with our other route-sharing apps from BMW Financial Services for iOS and Android.
Pawan Murthy, General Manager of Online Business, BMW Financial Service, said: “What better way to enjoy the perfect road than with your friends. We hope that The Ultimate Drive for Facebook will help fans of BMW share their passion within their social networks.”