ADASAutonomousConnected DriverConnected VehicleSmart Mobility

CES 2016: Kia’s sub-brand DRIVE WISE will work on intelligent autonomous vehicles

Published: January 06, 2016 | Seoul

Kia Motors has launched a new sub-brand, ‘DRIVE WISE’ to realize intelligently safe vehicles featuring Kia’s latest and forthcoming ADAS technologies. Recently, the U.S. state of Nevada granted license to Kia to test autonomous Kia Soul EV on public roads. Kia expects the introduction of partially-autonomous driving technologies by 2020, with arrival of fully-autonomous vehicles targeted by 2030. The preliminary investment by Kia – totalling US$2 billion by 2018 – will enable the company to fast-track development of its new DRIVE WISE technologies.


Kia made this announcement just one day prior to the CES 2016. Kia intends to illustrate the progression of its autonomous driving technologies, from those available in current models to cutting-edge features being developed over the next 15 years under the DRIVE WISE banner. The technologies at display are:- 

  • Highway Autonomous Driving (HAD) employs a combination of radar and camera detection systems to interpret lane markings, allowing the car to stay in its lane or switch into others to overtake other vehicles or follow a different road; all without driver input.
  • Urban Autonomous Driving (UAD) applies GPS and sensors to identify the car’s position on the road, allowing it to safely navigate through densely-congested city environments while responding to live traffic updates.
  • Preceding Vehicle Following (PVF) is an enhanced lane-keeping system which monitors the vehicle in front and allows the car to calculate its own path relative to it, following at a safe distance if road markings are indecipherable due to poor conditions or road layout.
  • Emergency Stop System (ESS) operates in correlation with Kia’s Driver Status Monitoring (DSM) system, to analyse the driver’s face, ensuring their attention does not stray from the road for too long. If it detects that the driver takes their eyes from the road for too long, ESS can automatically direct the car into an appropriate side lane and come to a halt.
  • Traffic Jam Assist (TJA) monitors the vehicle in front during congested traffic conditions, maintaining a safe distance from the vehicle in front and moving into appropriate spaces to gain ground.
  • Autonomous Valet Parking allows drivers to exit the car and let the vehicle park itself remotely, activated using the smart key or a smartwatch.


By helping to eliminate many of the inherent dangers, stresses and hassles of driving on today’s congested roads, DRIVE WISE will enable owners to focus more on the pleasures of driving. DRIVE WISE technologies will also facilitate communication and interaction between the driver and vehicle with innovative new Human Machine Interface (HMI) functions, such as gesture control, fingerprint sensors and smart-device connectivity.

Please click here to view the Kia DRIVE WISE promotional film. 

Source: Kia 


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