China: BMW establishes new R&D and tracking centre in Shanghai


Sanghai: According to a recent news, the BMW Group is extending its international research and development network with the opening of a new powerhouse for ideas in China. Alongside the main development centres in Beijing and Shenyang, the location in Shanghai is now also being expanded. Since March 2011 it has already been home to the ConnectedDrive Lab and since April 2012 also to the BMW Group subsidiary DesignworksUSA.

Tracking trends in China:

As per the source, the central objective of the team is to check new trends and technologies in China – from the automotive as well as non-automotive sectors – for their practicability in BMW products, and where appropriate make them available in the vehicle. In view of the current megatrends of “urbanisation” and “megacities”, researching revolutionary forms of mobility and services constitutes a key part of the team’s work.

The team is said to identify trends and test them out in prototypes. If the innovation is viable, the prototype is transferred to the product development process for pre-production or production development.

As in news, currently, the team is focusing its research efforts on the following five areas: Trendscouting and Technology Partnerships, Sustainable Mobility, The Networked Vehicle, Driver Assistance Systems, and User Experience.


Source: BMW


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