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Elektrobit will create Augmented Reality for connected cars as part of Continental

Published: October 14, 2015 | Regensburg, Germany

Elektrobit (EB) will build the AR Creator software suite that will foster the creation of augmented reality solutions to make driving safer and improve the driver experience within Continental. Following the successful purchase in July 2015, Continental is consolidating EB as a standalone software company, which aligns with Continental’s strategy of freedom to act, with a high level of responsibility. EB will continue its focus on developing state of the art software for carmakers and tier 1 suppliers.


Among the more recent contributions EB has made to Continental’s innovative work is the addition of EB street director navigation software and electronic horizon as part of Continental’s Augmented Reality Head-up Display (AR-HUD), first announced in 2014. EB will take over the responsibility for software development for a partial project within AR HUD, the AR Creator (sensor data fusion software and software framework for augmented reality HUDs) starting now.

AR Creator consists of a wide range of software features from EB, like, highly precise lane positioning, environmental modeling and prediction, implementation of modules responsible for functions such as augmentation of navigation data or marking of lanes, user experience, and many more. Based on complex sensor fusion, the AR-Creator augments the scene, when necessary. This will help drivers to intuitively recognize the significance of what they see in front of them.

Source: EB


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