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HERE use real-time traffic info to issue safety warnings in UK

Published: November 30, 2015 | United Kingdom

Each year, there are more than 25,000 accidents in the UK resulting from drivers failing to judge other people’s path or speed, accounting for 22% of all accidents. A new solution from HERE, the Berlin-based mapping and location technology company, could help reduce this number. 

Through its HERE Real Time Traffic service, HERE is offering a new feature called Traffic Safety Warning that can alert drivers if the vehicles in front of them are slowing to a stop so that they can reduce their speed and avoid an accident – before they can even see a traffic jam forming.


The feature is most effective in congestion known as a ‘wide moving jam’, often occurring on motorways. In this situation, a vehicle travelling at a normal speed can suddenly come across a tailback of cars at a standstill. Based on real-time traffic probe data, the feature can inform the driver of imminent congestion using a warning that can manifest itself as a dashboard warning light or an audible alert in the cockpit.

Johannes Glossner, Traffic Go-To-Market Manager at HERE, said: “The tail end of a traffic jam usually comes out of nowhere and is difficult to foresee. This phenomenon can take place suddenly, without the driver expecting it, which is why we think it is important to forewarn the passenger with an alert so they have time to brake safely.”

Based on Europe-wide ITS (intelligent telematics systems) the EU commission has issued directives to all member states to make certain traffic-related information (such as animals, people, obstacles and debris on the road) available in vehicles. While a tail-end warning is not yet mandatory, HERE can already provide this useful addition to a vehicle’s safety system.

The Traffic Safety Warning feature is part of HERE Real Time Traffic. It provides up-to-the-minute information about current traffic conditions and incidents that could cause delays, including slower than normal traffic flow, road works and accidents. It then helps drivers make the best decision about the rest of the journey by improving the accuracy of arrival times. HERE Real Time Traffic is currently globally available for more than 50 countries.

Source: HERE


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