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Location-Based Ads for Days Inn Properties on Poynt

The Blackberry search application Poynt, has completed the first mobile local search campaign for the Days Business Alliance in North America and part of Wyndham Worldwide.

The targeted campaign delivered Days Inn text and banners-ads based upon the users on keyword search and location. This campaign was done in partnership with mobile marketing firm Ping Mobile.

The increasing use of mobile devices to search for and book hotel reservation has given boost to this campaign and the client Days Inn Properties has renewed it for another two months during the peak travel season.

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