The Italian luxury brand, Maserati recently announced its innovation plan for production, electrification and autonomous driving technologies.
Regarding production, the company has identified Modena, Cassino and Turin as the production sites that will produce brand’s new electrified vehicles. The company also announced that all its new models will be 100 percent made in Italy and will adopt hybrid and battery electric propulsion systems. The plan is based on the parent organization FCA’s program to invest €5 billion in Italy between years 2019 and 2021.
The company also considers Autonomous Driving an important part of its innovation plans and as a result all new cars including the updated current models, will offer a range of autonomous driving capabilities, starting with Level 2 enhanced Highway Assist progressing to Level 3 with hands-off offering close to full autonomy.
Maserati Ghibli, to be launched in 2020 and produced in Turin, will be the first hybrid electric propulsion for the brand. It will be followed by a new Maserati sports car – packed with technology and reminescent of Maserati’s traditional values. It will be produced in the Modena plant, where major production line upgrades are also underway to accommodate its electric powertrain. Next up will be a new Maserati utility vehicle, set to be built at Cassino.
After many years of success, GranTurismo and GranCabrio remain part of the Brand’s roots and these models will herald the full electrification era for Maserati. The totally New GranTurismo and GranCabrio will be produced at the Turin production hub, where FCA is investing €800 million.
Modena will play a strategic role as the Brand’s headquarters. Construction has already begun on a paint shop, a new feature for the plant, which will be equipped with innovative, low environmental-impact technologies. The company is working on developing an entirely new customization program for customers seeking a one-of-a-kind level of exclusivity. A dedicated customization workshop will be created within the Modena plant.
The 2019-2021 FCA investment plan for Italy, announced on 29th November in Turin, includes thirteen totally new or significantly updated FCA models and electrified versions of 12 new or existing models, including the Maserati products, the recently announced all-new electric version of the Fiat 500 to be produced at Mirafiori, and a new premium vehicle for Alfa Romeo to be produced at Pomigliano.
Source: Press Release