ADASAutonomousConnected Driver

Mature drivers prefer ADAS features as they improve driving: MIT AgeLab

Published: January 17, 2016 | Boston, MA

Ninety-six percent of mature drivers reported that they would be willing to buy a car with at least one of the seven auto technologies in the study; nearly 10 percent indicated that they would be willing to buy all seven of the technologies.

Hartford_MIT_ADASAs car manufacturers continue to introduce new technologies in their vehicles, blind-spot warning systems and back-up cameras are the technologies mature drivers are most willing to adopt1, according to new research by The Hartford and the MIT AgeLab. The Vehicle Technology Adoption Among Mature Drivers study found that mature drivers consistently favor technologies that improve driving safety, but some think certain advancements make drivers too reliant on technology.

Drivers ages 50 to 69 are most willing to adopt the following technologies out of a list of seven included in the study:

  • Blind-spot warning systems
  • Reverse back-up cameras
  • Smart headlights
  • Collision avoidance systems
  • Lane departure warnings

A majority of participants also indicated they would be quite likely to use reverse back-up cameras, blind-spot warning systems, smart headlights, lane departure warning systems and collision avoidance systems if they had them. And a majority thought each of the seven technologies was worth having. Collision avoidance and blind spot warning systems were more likely to be perceived as worth having at any price than the other technologies in the study. 

Safety First

The study revealed that mature drivers believe the primary benefit of many vehicle technologies is to improve safety for the driver. Participants said that back-up cameras (78%), blind-spot warning systems (77%), collision avoidance systems (68%), lane departure warning systems (64%), and smart headlights (63%) were most connected to safety. Yet some mature drivers worried that other new technologies might make drivers too reliant on the technologies themselves, including parking assistance (42%) and adaptive cruise control (25%).

Oldies not ready for Driverless Cars

When it comes to self-driving cars, mature drivers express more interest in “test-driving” a driverless car than in purchasing one. Almost three-quarters (70%) of participants said they would test-drive a self-driving car, compared to only 31 percent who would purchase one, even it if was the same price as a “regular” car. If a self-driving car and a “regular” car were the same price, more participants would buy the “regular” car (39%) than the self-driving one (31%).

To help mature drivers learn more about vehicle technologies, The Hartford developed a free guidebook and an interactive video quiz. These resources and more are available at thehartford.com/cartech.

As the exclusive national provider of auto and home insurance for AARP members over the last 30 years, The Hartford has insured millions of drivers over the age of 50.

Source: Hartford

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