Mercedes Benz opens R&D centre in Beijing to develop telematics solution for Chinese customers

Published: November 04, 2014 | Beijing, China

Daimler Greater China opened its new Mercedes-Benz Research & Development Center in China and extended its local RD network in Beijing. In future around 500 highly qualified engineeres and designers will be working at the new Mercedes-Benz’s R&D facility with a whopping investement of 112M €.

Grand Opening of Mercedes-Benz Research & Development Center at Beijing
The Telematics and Infotainment team focuses on developing telematics and infotainment systems with Chinese requirements, and ensure quality for the systems in the lab and on the road. One task of the unit is to ensure customers can enter handwritten Chinese characters into the multimedia system of their Mercedes-Benz vehicles; another one is to integrate China-specific Apps and internet services into the cars. Mercedes-Benz is the 1st OEM that has teamed up with Baidu, the Chinese Google equivalent, to bring “Streetview” features into its Chinese vehicles.
The Trends, Research and Innovation department analyzes developments in Chinese society and their effects on future mobility needs. The mission is clear: On one hand, go deep into the daily lives of Chinese customers and translate their daily habits into clever product solutions and on the other, monitor trends early and react on these with the right future product concepts. The team gets its inspiration by various research and analysis methodologies – and sometimes by simply looking at Chinese customer’s cars.
State-of-the-art Mercedes-Benz Advanced Design Studio
The all-new Advanced Design Studio is a centerpiece of the R&D facility and represents the company’s new design hub in Asia. It is dedicated to offering Chinese customers an even more enjoyable Mercedes-Benz experience by putting new functions like ‘Colour & Trim’ and ‘User Interface Experience’ design on the company’s local design map. Fully equipped with state-of-the-art technology, it covers the widest fields of activities amongst Mercedes-Benz’s passenger car design studios outside of Germany: All necessary steps of car design can be done here – from first sketches to 1:1 clay models.
Source: Daimler



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