NAVTEQ Traffic Pro goes live in UAE on Nokia smartphones


NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, today announced that, following a recent launch in the UAE, its renowned real-time traffic service, NAVTEQ Traffic Pro, is now available to consumers on the Nokia range of smartphones.

With the dramatic growth of GPS data collected from millions of handsets and connected in-car and PND devices, NAVTEQ has been able to accelerate expansion and the UAE, where traffic information is particularly valued, was the company’s first traffic launch in the Middle East. “Nokia’s decision to offer NAVTEQ Traffic Pro on all its latest smartphones sold here is a great step forward in meeting consumer demand in the region,” commented Ghassan Freij, General Manager MENA NAVTEQ. “We will continue to work with all our customers to bring traffic information to as many UAE drivers as possible.”

NAVTEQ Traffic Pro delivers up-to-the-minute information fast and frequently, accurately reflecting real-world conditions on motorways, main and secondary roads. In the UAE, it covers in excess of 3,700 kilometres of road network including the key metropolitan areas of Dubai, Abu Dhabi and Sharjah. Research shows that UAE drivers want exactly the type of information provided by NAVTEQ Traffic Pro – in a NAVTEQ survey*, 96% of people using wireless navigation in the UAE expressed a desire for a real-time traffic service.

“Nokia is excited to be the first mobile phone manufacturer to offer NAVTEQ Traffic Pro in the UAE,” added Tom Farrell, General Manager for Nokia Lower Gulf. “Nokia smartphones with high-precision real-time traffic information will not only tell you where to go, but now also show you which streets and areas to avoid to get to your destination on time! It’s all about arriving safely and efficiently.”

Based on the world’s most diverse traffic collection network, NAVTEQ Traffic Pro aims to provide peerless information so consumers know where and when to drive. NAVTEQ aggregates and analyses data from a vast array of sources, including the world’s largest compilation of both commercial and consumer probe data; the world’s largest fixed proprietary sensor network; event-based data collected from government sources; and billions of historical traffic records.

NAVTEQ Traffic Pro is currently available in 23 countries** where it powers a vast array of connected devices including in-car navigation systems, personal navigation devices, mobile phones, smart pads and web sites.

*NAVTEQ Wireless Navigation Research in the Middle East, July 2010
**Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Indonesia, Italy, Luxembourg, Mexico, The Netherlands, Norway, Poland, Russia, South Africa, Spain, Sweden, Switzerland, United Arab Emirates, the United Kingdom, United States.



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