Tata Motors join hands with Harman for its in-car infotainment systems

New Delhi, India: Tata Motors’ brand new cars launched in Europe at the Geneva Motor Show 2014, will feature next generation infotainment system designed and built by HARMAN. After two years of intense development driven from the HARMAN R&D centers in Bangalore and Pune, supported by the global centers in Shanghai & Germany, HARMAN is proud to present a made-for-India Infotainment system that takes in-car connectivity to the next level. The infotainment system boasts of a wide range of features such as 5-inch touch screen, Bluetooth technology, Smart voice recognition, social media integration and touch phone controlled interface and will be part of Tata’s ConnectNext package.

Harman's Infotainment System in Tata Zest
Harman’s Infotainment System in Tata Zest

Tata Motors unveiled two all-new cars at Geneva – the sporty, dynamic premium hatchback, BOLT and the classy sedan, ZEST, that look to redefine the passenger car market with new design aesthetics, segment-defining drive experience and high-tech Infotainment system. HARMAN’s infotainment system reflects TATA’s ConnectNext principle, a paradigm shift in the human-machine interface and in how end-users connect with their cars and to the outside world. The launches in 2014 are equipped with 2 variants – a connected radio with enhanced GUI experience through a display and a multi-media navigation-ready 5 inch infotainment colour display. Moving forward with the recent launches from Tata Motors, HARMAN infotainment systems will provide entertainment, navigation, and connectivity for the company’s entire range of passenger cars.

Smart phone integration has been optimized with internet radio, podcasts and phone enabled navigation and also a feature which communicates with installed mobile phone applications opening up a whole new world of possibilities. These systems are also future proof which means that new applications can be installed and old applications can be removed so that you are always updated with the current market trends. Harman as part of its tie up with Tata Motors will offer the latter’s customers a better acoustics experience which will consist of headphones and microphones as well. In the near future, the entire Tata Motors car line up will have Harman infotainment systems.

From the year 2009, Tata Motors and HARMAN have been exploring various platforms and strategy for their car division. In early 2012, Tata Motors and HARMAN entered into a partnership to develop a class-leading infotainment & acoustics experience for cross carline needs of Tata Motors. This partnership has grown in strength since 2009 when HARMAN entered the automotive space in India.



Related Articles