Driver Behavior

MAIF launches a mobile app powered by DRIVEQUANT

DriveQuant and French insurer MAIF have developed “Conduire par MAIF” («Driving by MAIF»), a mobile app dedicated to improving the driving skills of learner drivers. DriveQuant is an automotive and research company that develops driving data analysis services based on physical models and mathematical optimisation tools.

This innovative app acts as a guide to simple and intuitive driving coupled with a learning booklet, and is the result of research and work carried out with 700 testers over a one-year period. It also provides a fun way to support young drivers in their driving and to raise their awareness of both road safety and eco-driving.

The learner driver installs the app on his smartphone (Android or iOS). Then it automatically detects motorised trips, collects driving data, and analyses driving style taking into account road contexts. This analysis includes two scores: a safety score that is based on the number of risk events detected (braking and sudden accelerations, adherence loss limits), and an eco-driving score (energy efficiency) that compares fuel consumption and pollutant emissions with the «ideal driving style» on the same route.

The app also acts as a digital learning booklet, since all journeys are saved and compiled to track the driver’s progress. Personalised advice based on driving events (written by driving school instructors) is sent via the app after each trip. Finally, several fun features are available to engage users: regular challenges and a collection of personal badges.

Source: Press Release

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