Lightfoot has announced the receipt of £3.2m in funding from BGF (the Business Growth Fund). The company incentivizes good driving by selling a telematics system that gives real-time feedback to drivers combined with a rewards platform.
Launched in 2013 by entrepreneur Mark Roberts, Lightfoot has successfully disrupted the fleet sector by focusing on rewarding good driving rather than the traditional method of penalising bad driving. The company has over 20,000 drivers now using Lightfoot across more than 150 clients including Virgin Media, Dixons Carphone, Southern Water, Ecotricity, Greencore and Dyno Rod.
The company is now bringing the benefits of smoother driving to private motorists in the UK with their consumer launch, with plans to expand the proposition globally already underway.
Along with the investment, the company also welcomed Martin McCourt, former CEO of Dyson, as an investor and non-executive Chairman and Ned Dorbin, of BGF, to the board.