Volta Industries, Inc., an industry leader in commerce-centric electric vehicle charging networks, which has entered into a definitive agreement for a business combination with Tortoise Acquisition Corp. II, announced a partnership with Place Exchange, a leading supply-side platform (SSP) for programmatic digital out of home (DOOH) media. The partnership significantly expands Volta Charging’s programmatic options for media buyers seeking to purchase Volta Charging’s premium placed-based inventory from any of the leading demand-side platforms (DSPs) integrated with Place Exchange. The partnership also adds options for buyers to purchase programmatic ad inventory from Volta Charging through either a reserved guaranteed or auction-based transaction structure to ensure that advertising spend on the Volta Charging network is aligned with brand goals, harmonized with other advertising tactics and easy to execute.
“We are excited to offer advertisers access to Volta Charging inventory combined with the programmatic buying benefits of ease, flexibility and automation,” said Nick Bennett, Vice President of Partnerships at Place Exchange. “This partnership with Volta Charging enables marketers to further expand their reach to valuable target audiences with high-impact place-based digital displays in prime locations.”
Founded on the premise that the electrification of mobility is likely to be a transformational shift, Volta Charging builds and operates a nationwide EV charging network that has among the best utilization per station in the EV charging industry for the United States. Centered around capturing new spending habits expected to result from the shift to electric vehicles, Volta Charging seeks to transform the fueling industry by building open-network charging stations in locations where drivers already spend their time and money, including grocery stores, pharmacies and other retail locations.
Volta Charging’s unique charging stations – which feature large, eye-catching digital displays – provide a premium content viewing experience for both the drivers who plug their vehicles into the stations and the customers who shop at nearby retailers. Volta Charging’s media-enabled charging stations offer brands a dynamic content experience platform, including activation and engagement opportunities. Brands running campaigns on Volta Charging’s stations report experiencing positive results in brand awareness and increased purchase intent.
“The enhanced programmatic capabilities derived from our partnership with Place Exchange provides our media partners more options to easily integrate our dynamic high-impact inventory into their plans,” said Mike Schott, Senior Vice President, Media Sales, of Volta Charging. “We are also the first partnership with Place Exchange that is expressly in the EV infrastructure and sustainability space. We believe our unique combination of stations placed directly in a path-to-purchase context and authentic sustainability delivers value far beyond mere DOOH advertising alone.”