Already connected the car! What’s next?
Metamorphosis of the transportation ecosystem-
There is a major tectonic shift happening in the way OEM will offer its vehicles to consumers in the future. Most of the Automotive OEMs is already under transformation into major Mobility service providers, facilitating transportation services from point A to point B.
Instead of buying cars from big brands, people would prefer to subscribe to mobility packages in a pay-as-you-go kind of model. The whole service offering will be on-demand in nature. It will be highly flexible depending on various parameters like the mode, time, purpose, passenger, and duration of transportation required.
The advent of autonomous electric vehicles drives further disruption-
Electric autonomous pods added to these fleets, along with Driverless revolution and all-electric mobility, will lower the cost per mile substantially, democratizing personal transportation access. Billions of people will spend an average of 2.5 hours per day in these autonomous, connected pods. The estimated revenues by delivering value-added services on top of this transportation network are nearly $1.5 Trillion by the year 2030.
The task at hand for Automotive OEMs?
- Rapid innovation in this fast-evolving business landscape
- Extend and futureproof Connectivity in all vehicles
- Build extensive Edge processing and analytics capabilities
- A clear roadmap to Autonomous and Electric models
- Integrate an Elastic layer of On-demand Mobility for users
- Service monetization on top of connected infrastructure
Time to check the current vehicular connectivity –
Every OEM’s connected car deployment is unique, so is their service vision. There are many standard connectivity solutions offered by telecom operators and intermediaries that are good to meet immediate needs.
However, to align with the significant shift visible on the horizon, OEM’s need flexible software-defined connectivity. Along with a data pipe, it should also facilitate complex use cases around 5G, autonomous driving, edge computing, C-V2X enablement, vertical handover, regulatory compliances, multi-regional, and ownership changes as necessary. The success of a digital monetization ecosystem highly depends on the flexibility and robustness of underlying connectivity fabric.
Integration with monetization ecosystems should start now –
The value creation models for connected automotive are highly dependent on building blocks – edge processing, vehicular data, in-vehicle HMI, and the cloud-enabled ecosystem of third-party service providers. There are hundreds of use cases to be developed on top of these blocks, ranging from:
· Revenue generation via tailored advertising, drive data sharing, dynamic insurance, in-car payments;
· Optimization using vehicle data, usage-based billing, on-demand services, driving simulations;
· Safety with warning alerts, V2X proximity alerts, maintenance alerts, advance road condition warnings;
· Autonomous vehicle (AV) where humongous real-world driving data is reshaping the AV accuracy and time to market;
These use cases validate the need to redefine the vision and mission around Connected cars. It further substantiates the need for developing a new value chain inside the OEM organization; to partner for expertise in software and apps, connectivity, data management, User Experience with strong play for AI, and ML.
Airlinq: Forefront of enabling automotive ecosystem
With a ubiquitous global fabric of connectivity, Airlinq acts as a glue between the Automotive OEMs and Telecom operators. Airlinq, having worked with leading global players to the likes of General Motors, Daimler Mercedes, Volvo & many more, understand the needs and has developed a tailored solution to align with next-generation applications around edge computing and ecosystem enablement.
Automotive OEMs eyeing seamless connectivity and global expansion of Connected business need a partner that can provide reliable connectivity & extend unified services across all regions of the world. With partnerships at Verizon, Docomo, Jio, Etisalat & many more, Airlinq stands at a unique position to offer single API based integrations for global roll-out. Automotive OEM gets the comfort of a single pane of operations with complete control over performance and revenues across the world.
Kunal Upadhyay is Director of Sales at Airlinq Inc. An entrepreneur and driven techno sales leader who believes in software ability to solve complex challenges for enterprises and small & large businesses. He has extensive experience in Telecom and Automotive domains with focus on customer success by creating differentiated and disruptive software solutions in IoT & Connected Car technologies.
In previous roles he was co-founder at Teramatrix, (acquired by Airlinq – leading provider of Connected Car & IoT Solutions based out of Silicon Valley) leading product evangelism and sales function and collaborative product development.
Published in Telematics Wire