At CES, Amazon announced integrations with several new automotive brands. Automobili Lamborghini is bringing Alexa to its Huracan Evo range, and Rivian will integrate Alexa into its first two all-electric vehicles, the R1S and R1T, as well as its upcoming fleet of 100,000 all-electric Amazon delivery vans. Both integrations will be available starting this year, alongside previously announced Alexa experiences rolling out from General Motors and Volkswagen. It is known that Alexa is already available in dozens of vehicles from automakers like Audi, BMW, Ford, and Toyota.
The company also announced that Echo Auto will launch internationally this year. Availability will first expand to India on January 15, with other countries to follow later this year. It also announced debut of even more automotive accessories with Alexa built-in—including new products from brands like BOSS Audio, JVC Kenwood, iOttie, Nextbase, Pioneer, and Sena.
The company is also adding features that make the in-car experience better for customers. From later this year, customers will be able to say, “Alexa, pay for gas” to easily purchase fuel at all 11,500 Exxon and Mobil stations. The transactions for this new Alexa feature are made through Amazon Pay and powered by Fiserv, a global financial services technology provider. And as part of the newest Fire TV Edition, we’re bringing Fire TV to new categories like in-car entertainment. BMW and Fiat Chrysler Automobiles will be among the first automakers to deliver this new Fire TV experience in their future vehicles.
Amazon is also working with a number of systems integrators and software providers to make it easier for OEMs to integrate Alexa and deliver new voice-driven experiences in the car. At CES, it announced new integrations with navigation providers like BOSCH, HERE, MELCO, Telenav and TomTom. By integrating their services with the newest version of the Alexa Auto SDK, will allow automakers to add voice-first navigation experiences to upcoming vehicles.
Apart from these developments the company announced that AWS is working with BlackBerry to develop a connected vehicle software platform for in-vehicle applications, combining the safety and security of BlackBerry’s QNX real-time operating system with AWS’s Internet of Things (IoT) Services in the cloud and in the car, and with Unity Technologies to showcase Unity Simulation, a cloud service to test, train, and validate an autonomous perception system. And AWS and Amazon Vehicles are partnering with Cadillac and ZeroLight to demonstrate a brand new, streamlined car-buying concept featuring the Cadillac XT6 at CES 2020.
Source: Amazon Blog