NOVI, Mich., – April 24, 2024 – HARMAN announced that Tata Motors has selected the HARMAN Ignite Store as its in-vehicle app store. For the past decade, HARMAN and Tata Motors have collaborated to deliver cutting-edge intelligent cockpits and car audio products in India, with HARMAN’s R&D and manufacturing facilities in India playing a pivotal role in meeting the demands of Tata Motors’ expanding market presence.
HARMAN Ignite Store is a safe and secure automotive platform. It’s fully compliant with Android Automotive Operating System (AAOS) standards, connecting OEMs with developers to provide consumers unique in-vehicle digital experiences. Consumers can connect with their favorite digital services in the car, through an intuitive, safe, and secure interface. With HARMAN Ignite Store, OEMs and developers can realize lucrative digital revenue streams via new business models. Moreover, they can create a stand-out and personalized driver experience for their customers. Original equipment manufacturers (OEMs) maintain authority over app catalogs, store aesthetics, and business connections with end-users, retaining control.
Through the new partnership with Tata Motors, the HARMAN Ignite Store is powering Arcade.ev. The automaker has recently launched a built-in app suite, available in the market-leading Nexon.ev and the Punch.ev, India’s best-selling SUVs. Moreover, the list of apps will be continuously extended. The initial content partners include Gaana, Jio Saavn, Jio Pages, Beach Buggy Racing, TuneIn Radio, Pocketcasts, DASH Radio, Radioline, Trebble FM, Gaming and Video Apps.
“We are delighted to collaborate with Tata Motors and bring India its first integrated in-vehicle app store,” said Jens Beckmann, Senior Director of HARMAN Ignite Store at HARMAN International. “HARMAN Ignite Store continues to bring unique in-vehicle app experiences from our developer partners — delivering on what consumers expect, today.”
“Our relationship with HARMAN allows us to keep consumers connected to the content that is most important to them. It also delivers experiences that enhance their drive,” said Anand Kulkani, Chief Product Officer for EV at Tata Motors. “Our new Nexon.ev and Punch.ev vehicles seamlessly deliver customers’ digital lives on the road via HARMAN Ignite Store.”
Harman Ignite Store designs meet the rigorous demands and standards of the automotive environment. Moreover, this is a value proposition that HARMAN calls ‘Consumer Experiences Automotive Grade.’ It brings OEMs and Android developers together to make in-vehicle experiences easily accessible, reliable, and safe. It also provides OEMs and developers the opportunity to monetize these high-quality experiences throughout the lifetime of the vehicle.
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