Genesys unveils future automotive maps with ADAS integration

MUMBAI, India — Genesys International, at the forefront of geospatial technology for over 20 years, announced its latest development in ADAS maps. This was launched during ADAS Show 2023 at the International Centre of Automotive Technology (ICAT, Manesar) under the guidance of the Ministry of Heavy Industries, Government of India. The launch took place on the 7th of December 2023.

Genesys has set new standards in navigation and safety technology, driving progress in the automotive industry. This innovation represents a significant stride towards the future of driver safety and advanced ADAS levels. It demonstrates Genesys’ commitment to enhancing safety and support for autonomous vehicles. The innovation achieves this by providing highly detailed road information.

The highlight of Genesys’ showcase was their high fidelity 2D Standard Definition (SD) map for India. It covers 8.3 million km of roads and features over 40 million Points of Interest, setting a benchmark in accuracy and reliability. Advancing beyond the basics, Genesys introduced its innovative ADAS maps. These maps address critical challenges in visibility, localization, and lane guidance faced by vision-based ADAS systems.

In 2022, India recorded over 4.6 lac road accidents, with 32.9% (over 1.5 lacs) occurring on National Highways. This statistic underscores the importance of safety enhancements on these critical routes. Sajid Malik, CMD of Genesys International, said, “As Genesys embarks on creating a safer driving experience through our maps. We are capturing road details, including lane marking, lane width, road shoulders, road dividers, rumble strips, speed breakers, speed limits, gradient, curvature, and over 70 such attributes for road stretches. The comprehensive data collection applies to roads like the Mumbai Pune expressway, Delhi Jaipur expressway, and more. Moreover, the focus on data accuracy, augmented by our other tech innovations, enables us to provide critical information. This information is essential for drivers and autonomous vehicles to navigate safely.”. 

Navin Paul, a key member of Genesys’ Executive Innovation Board and advisor to the Ministry of Road Transport and Highways (MoRTH), Government of India, explained, “For road safety to improve, all parts of the ecosystem, such as the vehicular tech, road designing, road construction standards, and accurate maps, must interface and interact. Genesys’ ADAS map brings in an essential component of the ecosystem. Moreover, the maps help augment the driver’s cognitive ability to understand and assess the risks better. It will also help to create a faster and more agile response to prevent accidents.” 

 Genesys International’s commitment to innovation is evident in their recent projects and partnerships. One notable endeavor involves creating 3D digital twins of urban areas. Additionally, they have forged a landmark partnership with the Survey of India (SOI), the country’s principal mapping and surveying agency. Moreover, this collaboration marks a transformative step in enhancing India’s geospatial data capabilities, leveraging Genesys’ advanced mapping technologies and SOI’s extensive surveying resources. 

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