Autonomous Vehicle

Hyundai debuts self-driving IONIQ 5 in campaign film

SEOUL, March 31, 2024 – Hyundai Motor Company has released a campaign film showing the all-electric, self-driving IONIQ 5 robotaxi successfully completing a process similar to a U.S. driver’s license test.

Created to convey the safety and trustworthiness of the IONIQ 5 robotaxi’s autonomous technology, the video features the IONIQ 5 robotaxi completing a series of public-level driving tests, including road driving in Las Vegas, U.S., demonstrating outstanding performance. Moreover, this achievement underscores the IONIQ 5 robotaxi’s reliability. It also highlights the inclusivity of its autonomous vehicle technology, showcasing its potential to safely provide freedom of mobility to all.

The film starts with an interview with Pearl Outlaw, a visually impaired American woman, and her mother, Ruth. Pearl faces mobility limitations due to her condition, called Retinitis Pigmentosa. Furthermore, this condition hinders her from obtaining a driver’s license — an essential symbol of independence and freedom for many people.

Pearl’s story highlights everyday mobility challenges for the physically impaired, emphasizing the significance of autonomous driving technology in providing independence. Moreover, the IONIQ 5 robotaxi aims to realize aspiration for self-reliant mobility, granting the freedom to explore independently.

“I’m a DMV Certified Driving Examiner with 25 years of experience. In that time, I’ve failed thousands and thousands of students in the interest of public safety,” said Kandice Jones, the examiner who tested the IONIQ 5 robotaxi. “It’s going to be the same criteria – just like testing a human. We’ll be monitoring the speed, lane changes. I’m going to grade maneuvers, making a complete stop, left turns, maintaining the lane, and of course reaction time.”

The IONIQ 5 robotaxi excelled in the driving test conducted by the highly experienced professional examiner. It impressed with its speed control, lane changes, and maneuvering. Additionally, its ability to accurately stop at a stop sign, perform left turns, and react to developing hazards was noteworthy.

The IONIQ 5 robotaxi, captured on video, adeptly traversed both the Las Vegas Strip and the city’s suburban regions.

The IONIQ 5 robotaxi is the embodiment of transformative technologies in mobility coming together in one vehicle. It signifies the extensive collaboration between Hyundai Motor Group and autonomous driving technology developer Motional. This collaboration spans years of development and rigorous testing of advanced automotive platforms and self-driving technology. Moreover, the IONIQ 5 robotaxi achieves consistent driving performance in various driving environments. This is thanks to its suite of advanced sensors, combining LiDAR, radar, and cameras.

“As a company that pursues freedom of mobility, we at Hyundai aim to exhibit the safety and trustworthiness of the IONIQ 5 robotaxi. We are doing this through this campaign,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “We will continue our efforts to communicate our AI-based autonomous driving technology. This technology is set to provide positive changes to our customers’ everyday lives.”

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