Electric Vehicle

LG to launch owner-operated chargers for EV in US

LINCOLNSHIRE, Ill., Nov. 16, 2023 – LG Electronics will enter the US electric vehicle charger market in 2024 with the introduction of its first line of AC and DC EV charging stations. According to LG Business Solutions USA’s Senior Vice President Nicolas Min, the line will include Level 2 and Level 3 EV chargers. This development opens new opportunities for businesses, municipalities, and other public places. They can now support the electrification of America with independently owned and operated charging stations.

“LG is committed to delivering systems and solutions to help U.S. commercial customers develop the infrastructure to charge electric vehicles. This commitment is critical to the success of the industry and the nation’s clean energy goals.,” Min said. “Our product roadmap supports various use cases, providing a flexible and adaptable family of EV chargers. Moreover, this helps keep America moving as electric vehicles continue to grow in popularity and capabilities.”

LG knows that the U.S. will need hundreds of thousands of additional Level 2 and Level 3 chargers to support the growing number of EVs on the road. LG will help individual businesses take part in the market without relying on third-party owner operators. By giving hotels, restaurants, venues, transit hubs, municipal buildings, and other locations the opportunity to own and operate their own EV charging stations, LG will empower them to set their own rates. Furthermore, this will ensure enough capacity to meet local demands. 

LG’s initial product line for the U.S. market will include Level 2 AC Chargers with a load management solution and variable current settings. These chargers enable 11kW of output power through a standard SAE J1772 connector. The Level 2 AC Charger will be designed for simple wall mounting with an optional stand that enables placement anywhere. Also planned for next year is LG’s first Level 3 DC Charger. It is a stand-type model with a connected Power Bank that provides fast charging up to 175kW through CCS1 and NACS connectors. Moreover, the Level 3 model will feature a large outdoor LCD touch-screen display. It also can serve multiple functions for various owners and use cases.

Earlier this year, research by Goldman Sachs and IHS Global Insight projected that electric vehicle (EV) sales in the United States would increase from 9 percent of total vehicle sales in 2023 to 20 percent in 2025. “The study anticipates a remarkable surge to 50 percent of total new vehicle sales by 2030,” Min said.  “The need here cannot be overstated. Everyone has a role to play, from drivers and energy producers to local governments. Businesses of every size are also essential participants in addressing this need. LG will increase competition and innovation in the market by providing more options. Furthermore, this will benefit drivers, businesses, and society at large.”

LG’s EV charger launch supports the company’s broader electrification strategy. This strategy empowers customers to convert buildings to more sustainable energy usage. It aims at saving money and protecting the environment in the process. LG’s suite of whole home electrification products includes heat-pump-enabled HVAC systems, water heaters, and dryers, as well as energy storage systems. Additionally, it features Energy Star certified smart appliances, including induction ranges and cooktops. To further aid in energy and cost savings, LG’s ThinQ Energy platform allows customers to take control of their home’s energy usage. It’s accessible at their fingertips.

Complementing LG Electronics’ entry into the EV charger market, its sister company LG Energy Solution is the world’s leading producer of EV batteries. Moreover, it is investing billions of dollars in U.S. manufacturing.

LG Electronics employs a nationwide network of sales professionals. Additionally, they have customer support and technical maintenance professionals. This network gives LG a significant advantage over smaller EV charging firms. It also provides buyers with peace of mind when investing in their privately-owned charging infrastructure.

The new LG chargers coming next year will feature trusted LG software. Moreover, this software will enable integration with other LG infrastructure elements, including digital display networks. Some models may offer additional revenue opportunities through included digital displays that can present third-party advertisements.

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