Autonomous Vehicle

Apple unveils advanced external display system for autonomous passenger vehicles, revolutionizing public communication

Date: July 24, 2023 — Apple Inc. has introduced a cutting-edge External Display System designed exclusively for Autonomous Passenger Vehicles (APVs) that promises to revolutionize how self-driving cars communicate with the public. The new system enables autonomous vehicles to convey crucial information to pedestrians and other drivers, creating a safer and more interactive environment on the roads. This system is designed to enhance safety and efficiency on the roads by providing important information to pedestrians, cyclists, and other drivers.

The External Display System utilizes a combination of visual cues and interactive features to convey messages effectively. It consists of a high-resolution display panel mounted on the exterior of the vehicle, along with various sensors and cameras.

A patent “System with one-way filter over light-emitting elements” is filed by Apple recently that addresses a novel technology to enhance the display performance of electronic devices. The patent introduces a unique one-way filter placed over the light-emitting elements of a display, such as LEDs or OLEDs. This innovative filter allows light to pass through in one direction while blocking it in the opposite direction.

By employing this one-way filter, Apple aims to improve the viewing experience for users. The technology can enhance contrast ratios, reduce glare, and increase overall display efficiency. Furthermore, it may offer improved privacy features by limiting the visibility of the screen’s content to specific angles.

The External Display System utilizes a series of high-definition LED displays integrated seamlessly into the exterior of the APV. These displays are strategically positioned at key locations around the vehicle, including the front, sides, and rear, to ensure maximum visibility from all angles. The displays are equipped with advanced augmented reality (AR) technology, allowing them to project important messages, symbols, and signals directly onto the surrounding environment.

One of the key features of this system is its ability to detect and interpret signals from pedestrians and nearby vehicles. Using advanced machine learning algorithms, the system can understand hand gestures, eye contact, and other non-verbal cues, allowing it to respond appropriately.

For instance, when a pedestrian is about to cross the road, this External Display System can project a virtual crosswalk ahead of them, indicating a safe path to walk. Similarly, during stop signs or traffic signals, the displays can project clear, color-coded signals, making it easier for both pedestrians and drivers to understand the vehicle’s next move.

Privacy and safety concerns have been at the forefront of Apple’s design process, and the company assures that the system will not capture or store any personally identifiable information. All communication and interaction occur in real-time, and the information displayed is solely meant to enhance road safety and awareness.

Overall, Apple’s advanced External Display System for Autonomous Passenger Vehicles(APVs) represents a significant step forward in improving communication between these vehicles and the public. By leveraging visual cues, interactive features, and smartphone integration, this system enhances safety on the roads and promotes efficient transportation.

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Editor Note:

As reported in a news published last May 2021 Appleā€™s Project Titan the patent relates to very sophisticated V2V communications for autonomous vehicles

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