National, 25th October 2023: Brakes India flagged its first ever pan India customer engagement program that will cover over 17,000 kilometers across 90 cities and 13 states. The objective is simple, to raise awareness in the auto garages and retailer fraternity about exceptional aftermarket services. This is timely product availability, need for genuine, branded products and more.
Speaking on the occasion, Sujit Nayak – Senior Vice President, Friction & Aftermarket Business highlighted, “Brakes India Yatra, an extension of our Mobile Training Center, is the largest PAN India direct marketing initiative we have undertaken. This will benefit our esteemed customers with the knowledge of genuine parts and fluids that we offer. We had started this journey 5 years ago with our Mobile Training Centers for garages, offering doorstep training. We also provided certification for the mechanics. As our slogan goes ‘Partners for Safe Mobility’, customer’s safety is our top priority. We will strive to ensure we present quality and genuine products to them.”
Brakes India unveiled the Brakes India van at its headquarters in Chennai this week. They flagged it off at Kanyakumari for its journey to Kashmir via Madurai, Bengaluru, Hyderabad, Nagpur, Jhansi, Indore, Jaipur, Gurugram, Chandigarh, and many other cities before it concluded its journey in Kashmir. During this roadshow, the focus will extend to Brakes India’s previous initiatives, including Qik Brake Service and Authorized Service Centers.
The team will also be showcasing its existing and newly launched product range during the program. Brakes India rapidly became a trusted named in the aftermarket segment with its diversified portfolio in friction, parts, fluids. Now, it has also ventured into engine oils under the brands TVS-Girling, TVS-Apache, TVS-Sprinter and Revia, respectively.