The California Privacy Protection Agency’s (CPPA) Enforcement Division announced a review of data privacy practices by connected vehicle (CV) manufacturers and related CV technologies. These vehicles have several features embedded in them, such as location sharing, web-based entertainment, smartphone integration, and cameras. Data privacy is crucial due to vehicles collecting consumer data like locations, preferences, and daily life details automatically.
“Modern vehicles are effectively connected computers on wheels. They can gather extensive data through built-in apps, sensors, and cameras. This data allows monitoring of individuals inside and around the vehicle,” said Ashkan Soltani, CPPA’s Executive Director.
“Our Enforcement Division is making inquiries into the connected vehicle space to understand how these companies are complying with California law when they collect and use consumers’ data,” Soltani said.
California has more than 35 million vehicles registered in the state, and even more sharing our roads. The sheer number of vehicles makes it an area that affects all Californians who drive, rideshare, or even walk near a car equipped with these technologies.
The Agency is conducting this review under the California Consumer Privacy Act (CCPA). First adopted in 2018, the CCPA provides Californians with key privacy rights. These include the right to know the personal information collected about them by businesses. They also have the right to delete that information and to stop its sale or sharing.