Singapore (November 8, 2023) – Geotab® announces that it has surpassed 4 million subscriptions worldwide. This milestone underscores the significant and growing demand for high-quality data intelligence, a critical catalyst in advanced decision making. This demand is driving the ongoing transformation of the transportation sector in SEA. Geotab’s data-driven insights have been instrumental in enhancing performance, safety and sustainability for fleets ranging from small to large including Fortune 500s and governments of all levels within the SEA region.
Geotab has a rich 23-year history and achieved a 3 million subscription milestone in 2022. In just over one year, the company added 1 million subscriptions in 2023. This reflects the growing demand for data intelligence to support fleet modernization and management in SEA. Geotab’s ecosystem of 700+ partners and continuous innovation, as well as its collaboration with customers in emerging areas such as AI development, have created ongoing opportunities for growth. This growth is particularly noticeable in the SEA region.
“23 years ago, we were a company of two operating out of the basement of my home. Now, as I reflect on our incredible journey and remarkable growth in the last 15 months, it’s clear that the potential we saw in this industry many years ago has been proven out,” said Neil Cawse, CEO of Geotab. “Fleets are under mounting pressure to improve their bottom line, reduce emissions, prioritize road safety, and find cost-effective solutions. Moreover, we know that you can’t effectively manage what you don’t measure. That’s why data and technology have become as vital to organizations as the vehicles they operate.
Since we reached 3 million subscriptions last August, Geotab-connected vehicles have traveled more than 89 billion kilometers. That’s about 594 trips to the sun. If you think about all of those trips, it equates to massive amounts of data. Because of this, we are able to deliver more impactful insights to our customers. We’re informing them when an engine may fail before it fails, or the likelihood of a collision. We are incorporating generative AI to reduce time to insight. Through these innovations we are driving better business decisions and more meaningful outcomes,” added Cawse.
As the number of Geotab-connected vehicles of various makes, models, and industry sectors continues to rise in the SEA region. The quantity of rich data that Geotab analyses also increases. Moreover, this expansion allows the company to benchmark with greater accuracy and to build improved machine learning (ML) models, which in turn unlocks better insights for all customers in SEA. Through these AI and ML technologies, customers in SEA can transition from reactive data insights to predictive analytics and industry benchmarking. This transition unlocks greater value from their investments in connected transportation.
“In the heart of our journey from two people in a basement to 4 million subscribers worldwide, we’ve seen the immense potential of data intelligence. It has played a crucial role in shaping the future of transportation in SEA. The demand for connected vehicle data is a testament to its critical role in fleet modernization, safety, and sustainability,” said David Brown, Associate Vice President Sales, APAC. ”With over 89 billion kilometers of insights, we’re not just measuring. Furthermore, we’re driving better business decisions, reducing emissions, and prioritizing road safety. Additionally, in this era of data-driven transformation, Geotab is the compass guiding fleets in SEA to a brighter, more connected tomorrow.”
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