Vehicle Telematics

CerebrumX & Guidepoint partner for enhanced vehicle data management

Detroit, Michigan (November 7, 2023) – CerebrumX Labs Inc. (CerebrumX), announced collaboration with Guidepoint Systems. They will jointly provide solution to tap rising demand from fleet companies and dealerships for new data solutions that help reduce costs, improve customer experience, enhance efficiency. It also improves safety in inventory operations, leading to increased profitability.

The partnership aims at transforming fleet management and dealer operations by offering a seamless and hassle-free solution for inventory management. This can be achieved without the need to install any additional hardware. CerebrumX’s Augmented Deep Learning Platform (ADLP) seamlessly integrates with the Guidepoint software platform. It receives real-time connected vehicle data from equipped and eligible vehicles to simplify LOT management for accurate and remote inventory management. This leads to a contactless and seamless experience for customers. ADLP’s real-time location tracking capabilities streamline the test drive process, resulting in reduced waiting times and enhanced customer satisfaction.

The remote access dashboards allow contactless and remote inventory management. This makes it easier to locate vehicles, eliminating labor-intensive manual operations for tracking and maintenance. The joint solution utilizes real-time location tracking capabilities. This allows dealerships to establish geofencing parameters to strengthen inventory security and enable quick recovery of vehicles. Further, CerebrumX also enables vehicle digital keys to seamlessly integrate with the dealership’s authentication server. It offers a direct interface with OEMs, to streamline the test drive experience.

“As we enter the partnership with Guidepoint Systems, we look forward to delivering a unique data-driven fleet solution that also simplifies the lot management,” said Sandip Ranjhan, CEO at CerebrumX. “The cross OEM embedded vehicle information from our ADLP Platform gives Guidepoint’s customers access to smart insights in a single dashboard. Moreover, this helps them to real-time monitor the inventory, including the location of vehicles and vehicle health parameters. Additionally, it streamlines test drives with digital keys and offers many more features, enabling customers to operate effectively. Ultimately, these functionalities help businesses maximize profits.”

“Embedded data telematics leveraging Guidepoint’s unified OBD AI platform and CerebrumX’s ADLP will be a game-changer” said Sam Spencer, CEO of Guidepoint Systems. “Our Automotive Dealership and Fleet customers will not only enjoy access to embedded data from over 90% of new vehicles on the market. They will also have access to real-time actionable data powered by Guidepoint’s OBD AI & CerebrumX’s ADLP. This data can help increase operational efficiency, protect assets, and reduce costs overall.”

Another key distinguishing feature of the partnership involves the elimination of dependency on external hardware, such as OBD devices, and instead relying on embedded data stream received from within the vehicle in near real-time for highly accurate results and superior data quality.

Any small, mid-size or large fleets/dealerships or TSPs with connected vehicles are eligible for integration. Those interested can contact

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