Date: October 30, 2023. — Harman has announced plans to enter the Indian electric two-wheeler market with its digital cluster and entertainment solutions. The company has collaborated with key passenger vehicle manufacturers in India such as Tata Motors, Mahindra & Mahindra, and Maruti Suzuki. It intends to use its expertise in building human-machine interface (HMI) systems for automobiles to provide advanced cockpit solutions for electric two-wheelers.
The company sees enormous potential in India’s two-wheeler EV industry, which has grown rapidly in recent years. Sales of electric two-wheelers in India crossed the million-unit mark for the first time in FY2023, according to the Society of Manufacturers of Electric Vehicles (SMEV). The sales witnessed a 155% year-on-year increase. Sales of electric two-wheelers reached 616,673 units in the first nine months of CY2023. This marks an increase of 49% from the same period last year.
Harman thinks that electric two-wheeler riders’ driving experiences and safety can be improved with its infotainment and digital cluster solutions. The company offers safety sensors that may identify possible battery fires, navigational features, wireless smartphone connectivity, and battery condition indications. The business has been providing its two-wheeler-focused solutions to international OEMs including Harley-Davidson, Yamaha, and Honda. It soon intends to present its goods to the Indian market.
Vice-President of Software Engineering for Digital Cockpit at Harman India, Nikhil Iyer, stated: “We think the two-wheeler EV market in India has a lot of potential. While we have already catered to this segment in international markets. We are currently conceptualizing our products for the Indian market. Moreover, we have identified this market as a crucial tenet of our long-term growth plan. We intend to present our advances in it shortly.”
Harman is not the only technology company interested in the Indian electric two-wheeler market. Honeywell, another US-based technology behemoth, has launched its portfolio of safety solutions for the Indian EV market. Personal protective equipment (PPE) and gas detection devices for EV plant workers are among the company’s solutions. Temperature management systems and fire suppression systems for EV batteries are also among the company’s solutions.
The increased interest of technology companies in the electric two-wheeler industry reflects the growing demand and awareness of electric vehicles (EVs) among Indian customers. The industry has expanded as a result of government initiatives including the Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) program and the decrease of the Goods and Services Tax (GST) on EVs. The future of electric two-wheelers in India appears bright, with more firms joining the market with creative ideas.
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