GenZe may not be the first company to spring to mind when Americans think about seated electric scooters (think Vespa-style scooters) or electric bicycles.
But the Mahindra-owned company was one of the few with an actual US factory and that built vehicles in the US. Now we are learning from a recent announcement by Mahindra, that GenZe will be shutting down its US operations.
The company is in the process of liquidating GenZe’s assets after deciding to shutter a number of its unprofitable subsidiaries. GenZe will reportedly be completely dissolved in the next six months.
Mahindra has said that GenZe’s intellectual property will be integrated into other Mahindra products and subsidiaries.
GenZe supplied commercial and consumer e-bikes and e-scooters
GenZe had been known for both its electric bicycles and its electric scooters.
The vehicles were popular with ridesharing companies, demonstrating how the GenZe two-wheelers were often overbuilt for the needs of an average rider.
The GenZe 2.0 is electronically limited to 30 mph (51 km/h), which could occasionally be a bit limiting on larger roads, but it was an awesome utility vehicle for living in the city.
GenZe had a proprietary app that included vehicle telemetrics, and could even sync with both the GenZe bikes and scooters so riders could check both of their vehicles in a single app.