ADASPress Release

P3 integrates Buyutech ADAS in its SPARQ OS platform

Advanced Driver Assistance Systems specialist Büyütech joins P3’s SPARQ IVI, giving drivers all-angle camera visibility – a first for Android Automotive

STUTTGART, GERMANY, June 27, 2023/ — P3 digital services, provider of In-Vehicle Infotainment (IVI) systems, announces that camera-based ADAS (Advanced Driver Assistance Systems) specialist Büyütech has joined the SPARQ platform, enabling bird’s eye view surround camera visibility for drivers.

This integration partnership brings powerful 360-degree spatial awareness and high-utility driver experience to the Android Automotive OS ecosystem for the first time. Meanwhile, carmakers choosing to deploy the fast-growing SPARQ IVI system reap multiple production benefits and cost savings.

In conventional in-car camera systems, the driver accesses multiple separate cameras which show views of the car’s external surroundings from various aspects: front, back, and at the sides. With Büyütech integrated with SPARQ, these disparate camera views are consolidated to provide the driver with a bird’s eye view, and comprehensive all-angle visibility of the car’s surroundings.

With over 12 years of expertise in the field of camera and camera-related technologies, Büyütech specializes in the design, development, and production of ADAS systems. Büyütech has established itself as a trusted provider of high-quality and meticulously engineered solutions.

In a significant strategic collaboration, Türkiye’s pioneering electric vehicle venture, Togg, has formed a partnership with Büyütech to integrate cutting-edge camera technology into its electric vehicles.

In a classic car or truck camera system, each camera has its own Electronic Control Unit (ECU). With the SPARQ integration with Büyütech, these ECUs are consolidated to merge the images in a single 3D visualization of the car’s exterior. As a result, in addition to delivering unprecedented utility for drivers, the cost of the ECU hardware needed is reduced.

The Büyütech-SPARQ integration consolidates computing logic. This eliminates the need for separate computing power for reading each camera’s data separately. The requirements for hardware and internal cabling are therefore reduced, consequently decreasing the car’s total weight. The result is lower component costs for OEMs and increased fuel efficiency.

When considering high vehicle production volumes, this affords the carmaker many manufacturing cost savings. Thus, pricing for consumers can potentially be reduced. Meanwhile, drivers get a better user experience with instant all-angle viewing.

“P3 continues to move the needle when it comes to creating truly user-centric IVI,” commented Omer Orkun Duztas, Büyütech Co-Founder & CEO. “Büyütech and P3 share a vision for elevating the in-vehicle environment with game-changing functionality, usability and safety, and for providing the car industry with innovations that improve production efficiencies and save on costs.”

“The ability to see all camera views simultaneously is transformational in terms of driver experience, utility and safety,” comments Marius Mailat, CTO & Managing Director of P3 digital services. “Additionally, in giving OEMs the opportunity to cut manufacturing costs, Büyütech technology is demonstrably a very significant advancement for the SPARQ platform, and we are absolutely delighted that Büyütech is joining us in bringing next generation Android-powered IVI to the automotive industry and to consumers.”

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