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The BMW Group Presenting its Visionary Approaches at CES

The BMW Group is presenting its visionary approaches to creating the mobility experience of the future.

One of the highlights of CES 2020 is the BMW i Interaction EASE, a concept car . It has an abstract exterior appearance and an innovative gaze detection system in the BMW i Interaction . The vehicle’s artificial intelligence detects when a passenger fixes their gaze on an object outside the car and offers them relevant information on it or other ways to interact with it.

Three BMW X7 models have been fitted with the luxurious ZeroG Lounger, which will be ready for series production vehicles in just a few years in a similar form. The ZeroG Lounger presents a new way of relaxing while out on the road. The occupant can tilt the seat back by up to 60 degrees while still being able to enjoy the usual creature comforts and without any compromises in terms of safety or protection in an accident.

The third highlight on display at the show is the BMW i3 Urban Suite, which is designed to offer a mobility experience tailored precisely to the passenger’s needs. To this end, series production BMW i3 cars underwent a complete transformation – with only the driver’s seat and the dashboard left untouched – to recreate the ambience of a boutique hotel, while paying particular attention to sustainability. 20 examples of the BMW i3 Urban Suite, which can be summoned using an app, are in action on the streets of Las Vegas. The interior of the car welcomes passengers with a laid-back ambience. This is partly down to the lounge chairs, which offer generous legroom and feature a special Sound Zone allowing passengers to shut out all noise from the outside world.

This trio of standout exhibits the BMW Group’s commitment to employing technologies in a way that delivers tangible benefits for customers. 5G technology also features very prominently in the carmaker’s line-up for this year’s CES. The BMW iNEXT due to be launched in 2021 will come with 5G capability, which will likely make the BMW Group the world’s first premium carmaker to offer the new mobile standard in a production model.

Source: Press Release

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