United States: ZeroSum announced the launch of its data-driven marketing platform, MARKETai. This platform brings together the following data and technology to improve marketing performance:
- All available inventory in the US
- Machine learning
- Patent-pending predictive technology
- Major marketing channels
- Audience of real- in-market shoppers
Their cloud-based platform houses an inventory of over 640 million VINs and dealerships can leverage the cross-platform advertising system to target active shoppers.
“This exciting launch is consistent with our mission to leverage big data for disruptive market growth. This application will benefit auto dealers and operators by combining our unique shopping audience with marketing automation in ways that will help our customers improve market share in key segments,” said Matt Sharp, Chief Digital Officer.
ZeroSum’s 1:1 correlation between buyers and vehicle sales enables better targeting. The outcome will be more efficient and effective advertisements and marketing campaigns. Dealers can analyze their market in real-time using:
- Sales conversion rates
- Market turn rates
- Days’ supply
- Competitive inventory
MARKETai integrates with dealer’s data to allow the system to capture relevant data surrounding inventory and the people shopping. The platform provides the metrics that dealers need to know:
- Inventory Impressions and VDP Views
- Conversion rates on lead sources
- VIN Level marketing attribution
These insights are key to effective omnichannel digital marketing. The MARKETai predictive modeling technology is a patent-pending application. It allows users to forecast and map a buyer’s journey and track the marketing process, to sales for all vehicles in their inventory. These features result in increased optimization of vehicle detail pages (VDP) traffic and views on specific vehicles that need more attention to sell. Other optimizations include logic and learning that will turn off or reduce budget for units that are likely to move and already have the inventory views they need to turn.
One notable feature of MARKETai is its creative graphics and visualizations of dealership data. This view allows all dealer employees to strategically take part in the decision-making process. MARKETai converts data sets into coherent, accessible information for marketers, sales managers, and owner operators. Dealers can also rely on a ZeroSum Dealer Success Manager for a Managed SaaS platform experience and customer support.