Date: February 07, 2024. — BYD is set to launch its newly developed smart driving ADAS (Advanced Driver Assistance System) tech by the end of March, according to media reports. The company aims to compete with other premium EV brands that offer advanced smart driving features as standard.
The first model to receive the new ADAS feature will be the Denza N7 SUV, a joint venture between BYD and Daimler. The feature, called City Pilot, will enable drivers to take their hands off the wheel and feet off the pedal in certain situations, such as on highways or in traffic jams. The feature will also require drivers to touch the steering wheel every 15 seconds to ensure safety.
The business debuted its Xuanji architecture in January, which combines hardware and software for vehicle intelligence. The corporation also has a smart driving staff of over 4,000 people, including over 3,000 software engineers.
BYD’s chairman and president, Wang Chuanfu, said the company will invest $14 billion (RMB 100 billion) in intelligence in the future to lead the way in new energy vehicle development. He also stated that BYD would standardize its high-level intelligent driving system on models priced at more than $42,000 (RMB 300,000). Models priced between $28,000 and $42,000 (RMB 200,000 and RMB 300,000) will have the option.
BYD, which sold over 427,000 EVs in 2023, is expanding into the premium market through its Denza, Fang Cheng Bao, and Yangwang brands. The company also intends to produce a new mid-size electric SUV, the Atto 2. It will have a range of up to 400 kilometers and smart connectivity capabilities.
BYD’s move to launch its own smart driving ADAS tech comes as the competition in the Chinese EV market intensifies. Rivals such as NIO, Xpeng, Li Auto, and Huawei offer similar or more advanced features. BYD hopes to differentiate itself by leveraging its in-house capabilities and cost advantages.
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