Connected Vehicle

Gracenote unveils cutting-edge automotive data platform

Emeryville, CA – December 5, 2023  Gracenote announced its new automotive data platform- Nexus Auto.

Gracenote Nexus Auto is an AI-powered system, designed to analyze music and audio content in real-time, using algorithms, to provide insights into the music being played. It can identidy the tracks being played, their genre, artist, album, and other relevant information. This information can be used for a variety of purposes, such as music discovery, personalized playlists, and analytics. – Merlin

Gracenote Nexus AutoSM works with Android Automotive OS (AAOS) and other popular auto operating systems. This enables car brands to simplify integration with their infotainment offerings, reduce development time, and deliver the content-first interfaces consumers want.

Nexus Auto delivers Gracenote’s high-quality metadata for radio stations, streaming music, podcasts, sports, TV shows, and movies. This is accomplished through connected APIs in new infotainment systems. Automakers are empowered to create branded in-car entertainment experiences with customizable features and advanced functionalities. This helps them connect directly with their users and works in a broad range of models.

Connected cars are increasingly serving as “third living spaces” for people beyond their homes and places of work. Inside these vehicles, there is a growing consumption of a broader range of content. Consequently, in-car entertainment has become a critical focus of automakers. They seek to deliver modern user experiences and meet the evolving behaviors and demands of consumers.

“Automakers today see a massive opportunity to drive brand loyalty. They aim to build consumer relationships by up-leveling the in-car entertainment experiences they deliver,” said Trent Wheeler, Chief Product Officer at Gracenote. “Gracenote provides the industry’s broadest datasets, covering the world’s most popular audio, sports, and video content. The company is uniquely positioned to help its auto customers delight drivers and passengers who want easy access to entertainment everywhere. We’re excited to launch Nexus Auto which empowers automakers to own relationships with users and realize the full potential of their infotainment offerings.”

Automakers face a significant challenge today in presenting a unified infotainment offering. The goal is to make content easily accessible, regardless of where it resides. With Nexus Auto from Gracenote, automakers can deliver content-first experiences that break down barriers between platforms, apps and media types. This enables consumers to engage with their favorite radio stations, music services, and video streaming platforms. They can also seamlessly link to related content via their car’s native interface. It also allows for personalized recommendations based on content preferences, user activity, and other contextual signals. An intuitive, driver-friendly UI presents all of this.

For example, Champions League soccer followers can receive timely match updates. Furthermore, their favorite clubs are playing along with prompts to stream games if parked. “Suits” watchers can binge episodes during an E/V charging session or while waiting for their children. They end soccer practice and receive personalized recommendations for new shows or movies to add to their watchlists. Fans of BTS can blast their favorite tracks on leading music streaming services based on what’s playing on the radio. With the implementation of Nexus Auto, a wide range of new interconnected entertainment experiences open up in the car for consumers. 

Gracenote has fueled automotive entertainment innovation since 2001. The company’s embedded music recognition technology and data first enabled breakthrough in-car listening experiences. Since then, more than 250 million cars powered by Gracenote have shipped globally. Moreover, the company, uniquely positioned to drive the future of connected car infotainment, offers unmatched entertainment metadata coverage, media identification technologies, and advanced delivery capabilities to assist automakers.

Gracenote is the content data business unit of Nielsen providing entertainment metadata, connected IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote enables advanced content navigation and discovery capabilities helping individuals easily connect to the TV shows, movies, music, podcasts and sports they love while delivering powerful content analytics making complex business decisions simpler.

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