“Hyundai Mobis will jointly develop autonomous driving specialized AR HUD with Envisics, targeting mass production by 2025. We will proactively present the next generation AR HUD solutions to global automakers for increased safety and convenience to avoid distracting drivers.”Sung Hwan Cho, CTO, Executive Vice President, Hyundai Mobis
AR HUD is considered a major field for car infotainment that will expand competitively in the next 10 years.
AR HUD can be implemented in two ways; geometrical optics and digital holography. Envisics’ digital holographic technology, utilizes the most advanced hologram implementation methods providing a software defined broad field of view without the need for additional optical devices. This approach significantly reduces the volume and is thus more optimized for next generation AR HUD.