Jeep plans EV strategy for India

Date: September 18, 2023.Jeep India has declared its intention to enter the Indian market with electric vehicles (EVs). The business is now investigating several possibilities for electrifying its SUV range. They are also keeping Indian customer’s demands and preferences in mind.

One of the key aspects of Jeep’s strategy is to increase localisation in manufacturing. This step not only aligns with the “Make in India” initiative but also allows Jeep to remain competitive in terms of pricing. By sourcing components locally, the company intends to reduce production costs. This will make its electric vehicles more affordable for Indian consumers.

Aditya Jairaj, Head of Jeep India Operations and Deputy Managing Director of Stellantis India, stated that the company focuses on EVs and is globally expanding its EV portfolio. He stated that the firm is still finalizing its EV strategy for India. We will release additional information in the near future.

He also stated that the business intends to achieve more than 90% localization in its compact SUV, Jeep Compass, during the next three years. The company operates a 50:50 joint venture manufacturing facility with Tata Motors in the Pune area of Ranjangaon. He stated that the corporation intends to increase localisation by 40% for the next generation of products, up from the present level of 70%.

He added that exports will be a key part of the company’s long-term strategy since they will bring scale and a cost advantage. Jeep exports the Jeep Compass and Jeep Meridian to areas like Japan and Australia. He further stated that these vehicles will be exported to non-right-hand drive regions, providing the corporation with more opportunities.

Jeep’s commitment to sustainability goes beyond just the vehicles themselves. Moreover, the company is exploring ways to reduce its carbon footprint in the entire manufacturing and distribution process. This includes initiatives like eco-friendly manufacturing practices and using sustainable materials in vehicle production.

The business recently introduced the new Jeep Compass nine-speed AT Diesel in a 4×2 configuration. This vehicle was created and launched exclusively in India. Compass, Meridian, Wrangler, and Grand Cherokee are the company’s current product lines.

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