- Launched in 2021, My Eicher app has more than 200,000 connected Eicher trucks and buses
- Provides fleet management solutions for drivers, owners and fleet managers
New Delhi, 16th, August 2023. Eicher Trucks & Buses provides its customers a connected ecosystem through its My Eicher app. The app is an integrated digital platform to manage fleet efficiency, fuel, reducing operational cost and vehicle uptime.
As a significant milestone, the My Eicher app has now gained more than 75,000 customers since its launch in 2021. It covers more than 200,000 Eicher trucks and buses.
The introduction of My Eicher app has boosted the business profitability of fleet owners. By providing valuable fuel management and driving behavior insights, the app enables fleet managers to increase their savings. This, in turn, helps in reducing wasteful and unsafe practices. Customers have also experienced considerable improvements in operational efficiency, saving significant downtime through the service.
Recognizing the industry-leading innovation, CMO Asia has awarded My Eicher with the Best New Brand, Product, or Service Launch Award. Moreover, this recognition was presented at its National Awards for Excellence in Branding and Marketing. By the end of the next financial year, My Eicher expects to add another 100,000 vehicles to the platform.
“We have always aimed to set new benchmarks when it comes to delivering a holistic and differentiated experience to our customers. The focus is on delivering superior uptime to our customers through the adoption of smart and industry-first solutions, with My Eicher App serving as an ideal example. We feel humbled to witness our customers currently enjoying the benefits of this platform. We will continue to bring in more innovative features on My Eicher,” commented Vinod Aggarwal, MD & CEO, VE Commercial Vehicles Ltd.
The App is an integrated, first-of-its-kind next-generation digital platform. It is part of the elaborate connected ecosystem that Eicher has developed to maximize productivity and uptime for its customers.
Eicher was the first to introduce a 100% connected range of trucks and buses back in 2020 powered by state-of-the-art EUTECH6 technology. This technology is now effectively setting new standards in many applications. To support these modern and connected range, Eicher set upIndia’s first 24X7 Uptime Center. It is now expanding its network of Uptime Certified workshops. The company has put all its efforts to enhance its customer service by creating a robust dealership network. The company now has more than 800 touchpoints across the country all connected to its Uptime Center, helping deliver superior uptime.
