Qualcomm Technologies introduced the new Car-to-Cloud Service, designed to help automakers keep cockpit and telematics systems up-to-date, and future-proof vehicles. It will be delivering the flexibility needed to activate features at any time, helping automakers to keep pace with consumer technology trends despite the traditional automotive product development cycles.
The Car-to-Cloud Service the company’s first offering of an integrated, secure connected-car services suite for its Snapdragon Automotive Cockpit Platforms and Automotive 4G and 5G Platforms.
The Cloud Service promises to provide automakers the opportunity to unlock new revenue streams throughout the lifecycle of a vehicle with over-the-air (OTA) updates, on-demand unlocking of features and pay-as-you-use services, as well as gather valuable vehicle and usage analytics.
Benefits of Qualcomm Car-to-Cloud Service, according to the company, are as follows:
Future Proof Design for Fast Deployment Timeframes: implement features now with the ability to upgrade throughout the lifetime of the vehicle; activate only when needed; opportunity to sell on-demand services to customers
Cost Efficient Operation: cost-efficient connectivity services and over-the-air updates; recall/warranty management; pay as you use for hardware, software and services
Actionable Insights: opportunity to receive insights about application and feature usage, make informed decisions based on monitoring hardware and feature usage
New Services and Revenue Opportunities: new connected services; on-demand services for car sharing and Car as a Service (CaaS); and upsell opportunities after lease return
Personalized User Experiences for Passengers: customers user-interface based on analytics; segmented bundled content, app and services creating new potential revenue streams
Integrated Connectivity: global operators for bootstrap connectivity; regulation compliance and integration with local operators; and differentiate traffic for sponsored connectivity offerings
Secure & attested communication: anchored by secured keys in Qualcomm® chipset hardware and car-to-cloud secured server infrastructure
“The Qualcomm Car-to-Cloud Service, when combined with our Snapdragon Automotive 4G and 5G Platforms, and our Snapdragon Automotive Cockpit Platforms, allows automakers and Tier 1 suppliers to address new expectations of the modern and discerning car owner who is used to flexible and continuously updating technologies, while also unlocking new features capabilities over the course of a vehicle’s lifetime,” said Nakul Duggal, senior vice president, product management, Qualcomm Technologies, Inc. “The Qualcomm Car-to-Cloud Service will provide automakers with an innovative solution to improve global connectivity, cost efficiency, offer a superior user experience, while creating the opportunity for new service revenue over the lifecycle of the vehicle.”
The new Qualcomm Car-to-Cloud Platform is expected to be available in 2H of 2020.