Raythink’s AR HUD system

Raythink showcased its wide-angle spatial imaging AR HUD system at CES 2021. AR HUD solution combined with intelligent driving. Raythink held online discussions with a number of manufacturers and technical experts to discuss the technological innovation and application of the wide-angle spatial imaging AR HUD.

Raythink’s AR HUD solution uses its patented technology – OpticalCore® to a wide-angle field of vision (FOV 23 degrees * 5 degrees @ 900mm eye relief, VID 15m ~ infinity). With this optical technology, people are able to move away from a dependence on HUD displays as shown on the PVB wedge-shaped film interlayer of windshields, and present a clear AR visual effect without ghosting on any windshields. Raythink’s AR Generator® SDK, AR recognition algorithm and platform software system architecture can present a safe and comfortable AR driving experience on any HUD by integrating environmental recognition with multiple data sources and the independent AR rendering engine, in combination with AI-enabled visual-spatial coordinate correction.

In terms of the application of AR, Raythink’s AR HUD display product combines ADAS multi-sensor environment perception, map and navigation, and visual-assisted technology for precise lane positioning, to display a number of intelligent driving functions on the windshield to revolutionize the interaction with drivers, including lane-level navigation, front collision warning (FCW), pedestrian collision warning (PCW), lane departure warning (LDW), etc.

The wide-angle spatial imaging AR HUD brought by Raythink is able to realize the innovation of vehicle HMI to the greatest extent, allowing customers to feel the technology and safety of the vehicle through a visual sense, and experience the hidden joys of life in the environment through AR, so as to deeply change people’s driving habits, redefine the pleasure of driving, and make driving a safe and pleasant experience enhanced by science and technology.

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