TPEM & JLR join forces for ‘Avinya’ series development

Tata Passenger Electric Mobility Ltd (TPEM) and Jaguar Land Rover Plc (JLR), both 100% subsidiaries of Tata Motors Limited (TML), have entered into a Memorandum of Understanding (MoU) for the licensing of JLR’s Electrified Modular Architecture (EMA) platform for a royalty fee. This includes electrical architecture, electric drive unit, battery pack, and manufacturing know-hows for the development of TPEM’s ‘premium pure electric’ vehicles series ‘Avinya’. The vehicles will be developed on the EMA platform. TPEM and JLR will also enter into an Engineering Services Agreement (ESA). This agreement is to support TPEM’s change content requirements for the first vehicle development.

JLR’s EMA platform will underpin JLR’s next generation of ‘pure electric’ mid-sized SUVs for international markets. These SUVs are scheduled to be launched from 2025 onwards. The platform is optimized for native BEV proportions to maximize interior space, comfort, and vision. It also incorporates advanced electrical and electronic (E&E) architecture, connectivity, software, and feature over the air capability. The EMA will have a highly integrated propulsion system (cell to pack battery technology, battery management and charging system) to deliver world class vehicle efficiency and range.

The ‘Avinya’ concept, revealed in 2022, embodies an unwavering electric vision, offering superior in-cabin experience and advanced connectivity. In the design, we also integrate key features such as ADAS, performance, refinement, and safety. Partnering with JLR on the EMA platform will make the ‘Avinya’ series of Premium Pure Electric vehicles globally competitive. It will also make them future proof.

Anand Kulkarni, Chief Product Officer and Head HV Programmes, TPEM, said, “Avinya stands for ‘Innovation’ and represents our vision for a new paradigm in personal mobility. Avinya, constructed on cutting-edge architecture, will give rise to a new generation of top-tier electric vehicles, integrating advanced technology. Moreover, these EVs will adhere to global standards in efficiency and range. Delighted to collaborate on the EMA platform with JLR to actualize this vision.”.

Thomas Mueller, Executive Director, Product Engineering, JLR, said, “We are proud that JLR’s world class engineering expertise, demonstrated by our EMA platform, will help accelerate TPEM’s electrification journey. This partnership is a further example of great collaboration within the Tata Group, to share value, knowledge and deliver synergies”.

The access to JLR’s EMA platform will help accelerate TPEM’s entry into the high-end EV segment. This will also reduce development cycle time and costs. JLR’s advanced E&E architecture is capable of going to L2+ autonomy with all advanced connectivity, comfort and convenience features. Further, it will accelerate TPEM’s adoption of Software Over the Air (SOTA), Features Over the Air (FOTA), safety (5-star EuroNCAP) and ultrafast charging technologies for high performance vehicles. Developed to global standards, EMA provides TPEM with a strong architecture. The team designed this architecture to meet global standards of product efficiency and range for Avinya.

Involving this knowledge, skills, and manufacturing process transfer, they expect to create over 200 new jobs in the UK. JLR developed Tata’s much-acclaimed mid SUVs Harrier and Safari on the D8 platform. The collaboration on the EMA for complete vehicle development signifies a substantial leap in partnership levels between the organizations. This also signifies an increase in synergies between Tata Group entities.

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