The global auto industry is undergoing a once-in-a-century shift that will fundamentally reshape transportation. Taking this into consideration, DENSO is working on one of the largest shifts in business strategy in its 70-year history. The company plans expanding into software-based solutions in addition to its hardware expertise to create a new mobility paradigm for society.
The mobility supplier has formulated the Long-term Policy 2030, under which it will focus on translating its expertise and technological achievements into environmental benefits and greater peace of mind.
DENSO recently announced its third quarter financial results. In the third quarter, the company announced that has completed a series of strategic moves that help it and its customers increase competitiveness and lead mobility’s evolution. These include:
Establishing New Business Areas
- DENSO formed the Advanced Mobility Systems Business Development Division, a company-wide organization designed to advance the realization of Level 4 automated driving (full automation driving system under certain conditions).
- DENSO created two connected systems departments, one within the Sales and Marketing Group, and the other in the Mobility Electronics Business Group, to help better identify end-user needs and expedite technology development.
Strengthening and Aligning Leadership Positions
- DENSO introduced a CxO system, a combination of leadership roles that oversee specific business areas, for seven current C-Suite executives to help them more easily align company objectives and quicken decision-making.
- These roles include Chief Technology Officer, Chief Risk Officer, Chief Financial Officer, Chief Quality Officer, Chief Customer Officer, Chief Information Security Officer and Chief Standardization Officer.
Innovating through global collaboration
DENSO continues to produce technologies and products through collaborative innovation. This drives groundbreaking developments in autonomous and connected vehicles and other emerging areas. These collaborations include:
- DENSO working with Qualcomm Technologies to improve the user-friendliness of integrated cockpit systems and in-vehicle infotainment products.
- DENSO taking a Stake in PiNTeam, a German startup, to accelerate development of basic software that controls in-vehicle electronic control units.
Boosting Research & Development (R&D)
- DENSO has advanced its digital engineering program at its Engineering Center in Aachen, Germany.
- The center primarily focuses on energy management optimization, electrification technologies and digital development to increase efficiency and safety in transportation. It also enhances DENSO’s ability to test new technology in a variety of environments and conditions.
- Moreover, the facility complements DENSO’s growing global R&D network, which, outside of Japan, includes facilities in Finland, Israel, and Montreal; and in the U.S., San Diego, San Francisco, Seattle and Plano, Texas.
Source: Press Release